Research on the Tourism Development and Countermeasures of Nishan Town—Based on SWOT Analysis

As an important measure of rural development, tourism plays essential role in revitalization. Located the birthplace founder Confucian School, Nishan Town has significant advantages cultural tourism. In recent years, developed rapidly and been selected as one top 100 characteristic towns country 2020. Although development many advantages, it also faces severe challenges. Based on field investigations, this article conducts method SWOT analysis Town’s industry. Result shows that resources location are richly endowed by nature; taking opportunity to hold CCTV Mid-Autumn Festival main venue, grown quickly. However, low quality workers fierce competition have restricted Town. According growth, reversal, avoidance defensive strategies analyzed SWOT, proposes countermeasures order provide a reference for